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We also played a significant role in developing the "Bite Me!" slogan, wearables and bite-ables, all key features of a shrewd advertising and sponsorship campaign, that saw Big Chief riding the Flames' wave in 2004.
Five years on, "Bite Me!" continues to speak for Big Chief Beef Jerky and seems embedded into the Saddledome and the culture of the Calgary Flames' radio broadcasts.
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