Soft Path Cuisine
Background
Soft Path Cuisine believes in a self-reliant food system that is organically, bio-regionally, and community based. They strive to support local and Canadian growers of organically grown food.
The challenge
Soft Path Cuisine struggled for several years with concurrently unfinished, semi-launched web sites. The best of intentions from talented friends failed to yield an online presence for the company.
Through it all, Soft Path kept their eye on the Internet for expanding sales and marketing channels focused at the backpacker, camper, hunter or mountain biker.
The results
Rock Paper Internet produced a content and design strategy to accommodate an expedient launch. RPI built to the specifications of an e-commerce company of the client's choosing to adapt the Soft Path brand to an online catalogue. As well, RPI created several tactics in order to drive traffic to the site, one which was a humour area called Eater's Digest.
The launch of the site was a success. The online store has been received very positively and is growing in both traffic and product distribution prospects in potential high-growth areas of western Canada.
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