We'll teach you
How to get more out of your website
- Planning a new website?
- Revising a current website?
Rock Paper Internet can mix and match most of the following topics to suit:
- Myth and realities of the Internet
A quick review of common misconceptions plus an update of current market and user expectations. - Communications and design basics
Brand management, messaging, organizing page content, navigation, information architecture, and planning for growth. How to evaluate your designer to meet your business objectives and issue an RFP (Request for Proposal). -
SEO (Search Engine Optimization)
What do search engines look for? Learn the difference between organic and paid searches. -
PPC (Pay Per Click adverstising)
How to make it happen. What does it cost? -
Repeat traffic generators
Strategies for return visitors. What's in if for them? -
Permission marketing
E-mail address gold and spam. -
Viral marketing
How to get two friends to tell two friends and so on and so on. -
Trends
Can you take advantage of the modern world? What are the applications for your business? -
Web marketing strategy
Budgets, tactics and strategies. Putting money where it makes economic sense. -
Web analytics
Measuring what works and what doesn't in the most measurable media. Learn how to use the information gathered to pinpoint problems in your website and even to see new market potential.
We've conducted informal, lecture-style PowerPoint sessions with hand-outs for small and large groups from northern Alberta to Halifax. We also offer one-on-one sessions.
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